Roofers win jobs on Google Maps. See how your profile stacks up.
Free check of your Google Business Profile, with no login and no credit card. See what to fix first in under a minute, compared to the roofers actually ranking near you.
What top-ranked roofers actually look like
We looked at 395 roofing profiles in 12 U.S. cities on Google Maps (November 2026) to see what the roofers near the top have in common. Here is what stood out.
48
reviews
The typical top-10 roofer has about 48 Google reviews, and about 28% have 100 or more.
85%
rated 4.8 or higher
A great rating is the price of entry near the top, so the number of reviews is where roofers stand out.
41
photos
The typical top-10 roofer shows about 41 photos, so homeowners can see real roofs before they call.
Typical review count by position on Google Maps
What matters most for a roofer's profile
Reviews, steadily
Of everything we measured, review count had the clearest link to ranking higher. The top 3 roofers typically have about 65 reviews. Ask every happy customer right after the job is done.
A strong rating
Most top roofers are rated 4.8 or higher. Replying to reviews, good and bad, shows homeowners you are responsive before they ever call.
Photos of finished work
In our data, photo count had only a weak link to rank on its own, but photos help a homeowner trust you before they call. Show finished roofs, your crew and your trucks.
Being close helps
Google favors businesses near the person searching. You cannot move your shop, but a clear service area and an accurate address help Google show you to the right customers.
Local SEO for roofers starts with your Google profile
When a homeowner searches for a roofer on Google Maps, your Google Business Profile is what they see, often before they ever reach your website. A big part of local SEO for roofers is making that profile as strong as the roofers ranking around you. Your website and other listings matter too; this page is about the profile because it is the part Beacon checks every week.
In our data, the clearest difference was reviews: the top 3 roofers had a median of about 65, compared with about 19 for roofers ranked 11 to 20.
How Beacon helps roofers
Know where you show up
Every week we check where your profile ranks on Google Maps for the searches homeowners use, and tell you if it moves.
Compared to real roofers nearby
We compare your reviews, rating and photos to the roofers actually ranking around you. If we cannot find enough of them nearby, we say so and use general targets instead.
See what is changing
See actual calls, website visits and direction requests from Google, plus a short, ranked list of what to fix first.
Questions roofers ask
How many Google reviews should a roofer have?
There is no magic number. In our November 2026 look at 395 roofing profiles, the typical top-10 roofer on Google Maps had about 48 reviews, and the top 3 typically had about 65. A good goal is to match the roofers ranking near you. Beacon compares your count to theirs.
Do photos help roofers rank higher on Google Maps?
In our data, photo count had only a weak link to rank. Photos still matter for trust: homeowners want to see real roofs, crews and finished jobs before they call.
What category should a roofer choose on Google?
"Roofing contractor" was the main category for 98% of the top-10 roofing listings in our data. Extra categories did not go with better rankings, so pick the most accurate main category and add others only for work you really do.
Is the Beacon check really free?
Yes. Enter your business name and city to see your score and what to fix first, with no login and no credit card. The weekly report, rank tracking and dashboard come with a Beacon subscription.
See where your roofing profile stands
It takes under a minute, and you will know exactly what to fix first.
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About these numbers: Google Maps results for "roofing contractor" at 22 search points across 12 U.S. metro areas, November 2026 (395 listings with complete data). Rankings depend on where the searcher is, so your own results may differ. These figures describe what top profiles look like; they do not prove that any one change will raise your ranking.