Electricians win jobs on Google Maps. See how your profile stacks up.
Free check of your Google Business Profile, with no login and no credit card. See what to fix first in under a minute, compared to the electricians actually ranking near you.
What top-ranked electricians actually look like
We looked at 347 electrician profiles in 12 U.S. cities on Google Maps (November 2026) to see what the electricians near the top have in common. Here is what stood out.
21
reviews
The typical top-10 electrician has about 21 Google reviews, and 45% have 25 or more. The bar is lower than in many trades.
70%
rated 4.8 or higher
Fewer top electricians reach 4.8 than in most trades we studied, so a strong rating can help you stand out.
11
photos
The typical top-10 electrician shows about 11 photos, fewer than in most trades we studied.
Typical review count by position on Google Maps
What matters most for an electrician's profile
Reviews, steadily
Of the things you can change, review count had the clearest link to ranking higher. The good news is the bar is lower than in many trades: the top 3 electricians typically have about 31 reviews.
A strong rating
Only about 7 in 10 top electricians are rated 4.8 or higher, and in our data rating had a small but real link to ranking higher. Replying to reviews, good and bad, shows customers you are responsive.
Being close helps
Google favors businesses near the person searching. You cannot move your shop, but a clear service area and an accurate address help Google show you to the right customers.
Photos of finished work
In our data, photo count had only a weak link to rank on its own, but photos help a customer trust you before they call. Show finished jobs, your crew and your truck.
Local SEO for electricians starts with your Google profile
When someone searches for an electrician on Google Maps, your Google Business Profile is what they see, often before they ever reach your website. A big part of local SEO for electricians is making that profile as strong as the electricians ranking around you. Your website and other listings matter too; this page is about the profile because it is the part Beacon checks every week.
In our data, the clearest difference was reviews: the top 3 electricians had a median of about 31, compared with about 12 for electricians ranked 11 to 20.
How Beacon helps electricians
Know where you show up
Every week we check where your profile ranks on Google Maps for the searches customers use, and tell you if it moves.
Compared to real electricians nearby
We compare your reviews, rating and photos to the electricians actually ranking around you. If we cannot find enough of them nearby, we say so and use general targets instead.
See what is changing
See actual calls, website visits and direction requests from Google, plus a short, ranked list of what to fix first.
Questions electricians ask
How many Google reviews should an electrician have?
There is no magic number. In our November 2026 look at 347 electrician profiles, the typical top-10 electrician on Google Maps had about 21 reviews, and the top 3 typically had about 31. A good goal is to match the electricians ranking near you. Beacon compares your count to theirs.
Do photos help electricians rank higher on Google Maps?
In our data, photo count had only a weak link to rank. Photos still matter for trust: customers want to see real work, crews and finished jobs before they call.
What category should an electrician choose on Google?
"Electrician" was the main category for 82% of the top-10 listings in our data. Across all the trades we studied, extra categories did not go with better rankings, so pick the most accurate main category and add others only for work you really do.
Is the Beacon check really free?
Yes. Enter your business name and city to see your score and what to fix first, with no login and no credit card. The weekly report, rank tracking and dashboard come with a Beacon subscription.
See where your electrical profile stands
It takes under a minute, and you will know exactly what to fix first.
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About these numbers: Google Maps results for "electrician" at 22 search points across 12 U.S. metro areas, November 2026 (347 listings with complete data). Rankings depend on where the searcher is, so your own results may differ. These figures describe what top profiles look like; they do not prove that any one change will raise your ranking.