The Beacon Blog
How to Respond to a Bad Google Review (With Examples for Contractors)
Got a bad Google review? Here's how contractors can respond calmly in a few sentences, with real examples for late arrivals, pricing complaints, and callbacks.
October 31, 2026
Roofing SEO: Why Your Google Business Profile Comes First
Roofing SEO starts with your Google Business Profile. Here's how categories, photos, reviews, and posts win map pack leads before your website ever does.
October 22, 2026
Google Local Services Ads for Contractors: What Changed and Is It Worth It?
Google Guaranteed is now Google Verified, and Local Services Ads are moving into Google Ads. Here's how these pay-per-lead ads work for contractors and when they pay off.
October 17, 2026
How to Verify Your Google Business Profile (and What to Do When It Stalls)
Google Business Profile verification, explained for contractors: how video verification works, how long it takes, and what to do when it stalls or fails.
October 4, 2026
How to Get Your Google Review Link (and Actually Get Customers to Use It)
Copy your Google review link from your Business Profile in under a minute, then use these texts and scripts to get customers to actually leave a review.
September 28, 2026
Google Business Profile Optimization for Contractors: What to Fix First
Google Business Profile optimization for contractors, in order: category first, then contact details, photos, reviews, and posts. Plus a 10-minute weekly check.
September 28, 2026